leadership team

A strong foundation of success and achievement

Abby Canfield

Chief Operating Officer

In a series of expanding leadership roles over the past 15 years, Abby Canfield has applied her strong communication, strategic planning and problem-solving skills to build an impressive record of professional achievement and success in the financial services industry. She shares her passion for bringing innovative financial solutions to the market that help customers attain their long-term financial goals. As head of operations, Abby is responsible for implementing product solutions, managing integrations and overseeing day-to-day platform operations.

Before joining ARS, Abby held leadership roles at Transamerica, where she served in various financial, operational and transformational capacities, primarily in the individual solutions product lines. In addition, she worked for Transamerica’s parent company, Aegon, focusing on strategic initiatives to grow their institutional asset management business.

Abby earned a Bachelor of Business Administration degree in finance and marketing from the University of Iowa and holds Certified Investments & Derivatives Auditor (CIDA) and Life Office Management Association (LOMA) designations.

What can we do for you?


Whether you are a representative from a financial institution or a financial professional looking to offer your clients innovative solutions, we look forward to helping you. Contact us today to learn how you can leverage ARS to help build a more secure financial future.

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This website is intended for institutional retirement industry professionals.

• Not a deposit • Not FDIC or NCUSIF insured • Not guaranteed by the institution • Not insured by any federal government agency • May lose value

This material is not a recommendation to buy, sell, hold, or roll over any asset, adopt a financial strategy, or use a particular account type. It does not take into account the specific investment objectives, tax and financial condition, or particular needs of any specific person.

Lifetime Income Builder will be powered by an insured guaranteed income solution issued by an insurance carrier that the plan fiduciary has determined qualifies for the safe harbor provisions of ERISA section 404. All guarantees and protections are subject to the claims-paying ability of the issuing insurance carrier. Lifetime Income Builder does not directly participate in the stock market or any index. It is not possible to invest in an index. Withdrawals are subject to income tax, and withdrawals before age 59½ may be subject to a 10% federal tax penalty.